Why you should learn networking and promotions when entering the entertainment industry

Image source: djtechtools.com

Image source: djtechtools.com

A lot of people believe that a DJ’s work only revolves around creating music and performing in front of an audience. If you ask a professional DJ whose only source of livelihood is playing gigs, you’ll be surprised to know how much non-music related skills are necessary to thrive in the business. DJ Haidak claims that besides the mixing skills and performing, a DJ should also have a knack for networking and promotions.


Like most jobs, networking is integral to the career of any DJ, especially those who are just starting out. Networking means getting to know your field, as well as the people in the industry. By creating connections, you can put your name in other people’s minds. Through networking, you could possibly land a gig, make collaborations, or even learn from a more experienced DJ.

Similar to networking, promotion is everything you can and have to do to sell yourself to your network and your audience. A DJ can’t just rely on making music and letting fate take care of the rest. How would the world even know you exist if you don’t promote yourself? This can be done in many ways like handing out mix tapes and samples to people in the local scene, uploading your music online, creating a social media page for your DJ persona, promote your upcoming gigs, as well as actively trying to find gigs to play in.

According to DJ Haidak, networking and promotions is key to the success of any DJ. These soft skills can help you get a foothold in the local music scene as well as traction when it comes to your audience.

Haidak productions are gaining recognition throughout the industry, with a release on Monika Kruse's Terminal M. His track 'Lifted,' with Ramon Tapia, charged through the Beatport Techno top 100 charts settling at #19. Haidak has also released on Ramon Tapia's Say What? Records, Click Records, and EIN2. If you are interested in reading more about Haidak, visit this website.